About Us

In 1983, 45 runners toed the starting line at the Leadville Trail 100 Run. They finished the race (well, some of them) and went home to their friends and families. As their stories reached the ears of other runners, the event grew bigger and, with the addition of mountain bike and other run events, eventually became the Leadville Race Series.

These events had reached a point where athletes, their families and fans alike wanted a piece of the experience to take home. Since  many of them don't live nearby, we wanted to make it easy for everyone to display their Leadville pride through our vast array of technical gear, casual wear and accessories.

Though, if you are in the area, please stop into Race Headquarters at 316 Harrison Avenue, where you'll find a hotbed of activity. You'll quickly realize that it is the place to be to meet friends, get trail information and grab some mementos to bring back home as a reminder of you or a loved ones accomplishments.

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